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As the NBA was preparing to launch its first in-season tournament, something the league and commissioner Adam Silver repeatedly stressed was that introducing a cup tournament like those held in Europe would present teams with an opportunity to win something besides the Larry O'Brien Trophy in June.
In addition, by virtue of having all of the knockout stage games on national television, the tournament would create an opportunity for under-the-radar teams to play themselves into the national spotlight.
In other words, it was created for a team exactly like the Indiana Pacers.