Sacramento Kings rookie point guard De'Aaron Fox has a budding rivalry with fellow rookie Lonzo Ball, famously ending Ball's college career with a win in the NCAA tournament, then saying he wanted to win that game to "shut LaVar Ball up."
But, in a twist of fate, it was Ball's decision to eschew traditional sneaker deals and go the Big Baller Brand route that made Fox the top target for sneaker companies among the 2017 draft class.
"He's getting buzz as the guy," an Adidas source said at the time the company was pitching Fox.