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How LeBron's 'I'm Coming Home' Essay Inspired His Budding Media Empire

The following is excerpted from LEBRON, INC.: The Making of a Billion-Dollar Athlete by Brian Windhorst. Copyright © 2019. Available from Grand Central Publishing, an imprint of Hachette Book Group, Inc.

In 2014, LeBron decided to leave Miami and return to Cleveland and the Cavs. This was obviously a massive moment both in LeBron’s career and NBA history. A lot went into it and a lot came out of it, so much so that I wrote a different book on the topic called Return of the King, available at fine retailers, should you want to know more about it.