44m - NBA Atlanta Hawks
- 50 Shares
- Comment
- Darren Rovell, ESPN.com Sports Business reporter Close
- ESPN.com's sports business reporter since 2012; previously at ESPN from 2000-06
- Appears on SportsCenter, ESPN Radio, ESPN.com and with ABC News
- Formerly worked as analyst at CNBC
The Atlanta Hawks want fans to have a love affair with them, so the team rolled out a digital marketing campaign Friday using three people named Ashley Madison to market its 10-game packages.