This is one of four cover stories to appear in ESPN The Magazine's June 4 World Fame 100 Issue. Subscribe today!
When Kevin Durant moved from Oklahoma City to the Bay Area, he didn't just do it to win a title -- he did it to reap the benefits of the technology investment capital of the world. Less than two years later, Durant has gone from holding the most endorsements in the NBA (at one time more than 10) to owning one of the most wide-ranging investment portfolios in the league.
His roster is deep, and it speaks to his ambition to seek more than mere fame.