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- Former Sacramento Kings executive Jeffrey David was responsible for creating streams of revenue for the team. What he then did with that money proved far more problematic.
For a financial services executive in sports, Jeffrey David seemed to have it made. From 2011 to 2018, the 44-year-old served as chief revenue officer of the Sacramento Kings. As CRO, David was the corporate officer responsible for generating revenue for the Kings. To that end, David negotiated the sale of lucrative sponsorship deals, including a 20-year, $110 million contract between the Kings and Golden 1 Credit Union for the naming rights to the Kings’ new arena.