This was a great year in the sneaker industry. We witnessed the return of Puma and New Balance into the basketball market. NBA stars like Joel Embiid and Kawhi Leonard found new homes at Under Armour and New Balance. LeBron James remained the best sneaker seller in the NBA after the successful launch of the LeBron 15 and the LeBron Watch program. Adidas unveiled its laceless basketball shoe, the N3XT L3V3L and signed perhaps the best sneaker prospect from the 2018 NBA Draft, Atlanta Hawks point guard Trae Young. Jordan Brand continued to have success with its retro program with the release of two of its most iconic sneakers—the Air Jordan “Black Cement” and the Air Jordan 11 "Concord”.
2019 NBA Sneaker Predictions: The Zion Williamson Sneaker War Is Almost Here
