This year, Ritu Sudershan's shop will participate in an event that has earned $17 million for Anne Arundel County.
Her Maryland Avenue store is involved in the Military Bowl Eve Wine Walk, one of a series of efforts geared toward the thousands of football fans who will be in the area for Monday's game.
This is the third year it has been played locally and that has meant $1 million for Annapolis businesses, tourism experts said. But since the Naval Academy is playing the University of Pittsburgh in Monday's game, officials said they expect even more of a boost from hometown favorites and fans who are just a four-hour drive away.