Thanksgiving weekend is the last week of the college football season, also known as Rivalry Week. It is full of classic rivalry games such as the Egg Bowl, the Apple Cup, the Iron Bowl, and “The Game.” The Mountain West also has some long-standing rivalries, although they may not be as widely known. They certainly aren’t as publicized, and the MW conference needs to bring more awareness to their rivalries.
Promote their rivalry week games.
First, general fans need to know the games exist and why they should watch them. The Mountain West version of rivalry week should be prompted through clips from students and hype on social media through team accounts and the official conference accounts.