The new LA Bowl, the top bowl for the Mountain West Conference, has a sponsor.
No, not some random restaurant, regional retail store, or corporation nobody has ever heard of. This bowl game will be sponsored by a person, late-night TV host Jimmy Kimmel.
Dec. 18 can't come soon enough.
We'll be playing in the @jimmykimmel @LABowlGame!
(Fun fact: Jimmy is a @UNLV alumu203cufe0f)#AtThePeak pic.twitter.com/SUodV4OlIg— Mountain West (@MountainWest) June 17, 2021The LA Bowl was supposed to debut last season but was canceled due to the COVID-19 pandemic.