The MLS is one of, if not the, fastest growing sports leagues on earth. In 2018 the MLS was Yahoo Finance’s Sports Business of the Year. The average attendance per game rose, the average ticket prices per game rose and the average stadium revenue also rose.
These facts would seem to demonstrate a growing appetite for the MLS in North America, so then how is it that the Montreal Impact have failed to capitalize?
It should be considered shocking that the Montreal Impact have failed to take advantage of the burgeoning market that they have found themselves in.