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The Canadiens' adidas #ReverseRetro jersey is inspired by the color that marked the team's first sweater in 1909.

The design is a take on the one worn from 1974 to 2007 – a period during which the club won six Stanley Cups.

https://t.co/8S9a50Hzvv#GoHabsGo pic.twitter.com/8gW0mQcnt1— Canadiens Montréal (@CanadiensMTL) November 16, 2020

We are so proud that the incredible hockey player @BGALLY17 of @CanadiensMTL is supporting our holiday campaign "Because of you, I CAN".