The Professional Women’s Hockey Players Association announced on Thursday that Secret was making the largest corporate commitment ever to professional women’s hockey in North America. The $1-million commitment will allow for the second season of the Dream Gap Tour to feature prize money and a trophy (the newly minted Secret Cup) for the first time.
It’s the latest show of support for women’s sports amidst a pandemic that has even men’s leagues scrambling for financial security and has affected businesses inside and outside of sports.
The PWHPA’s second season has been built around a more structured approach, first announced in May.