A new survey reports that the Canadiens are first among all Canadian teams
According to an independent poll conducted by the Saskatoon market research company Insightrix, the Montreal Canadiens are Canada's top sports brand.
They polled 2,700 sports fans across the country, using five different metrics.
For the second year in a row, Insightrix calculated a Sports Brand Equity Index based on five key metrics: first team that comes to mind, respect for the team, as well as perception of the most loyal fans, team popularity and stadium/arena atmosphere.