While last season was one of the worst in franchise history, the Montreal Canadiens still maintained their place as the NHL’s second-most-valuable franchise, valued at $1.12 billion.
The 2015-16 season is not the kind of product that will grow a brand’s value (and it didn’t as the Canadiens experienced a 5 percent loss in value last season, after surging with an 18 percent increase the previous season), which could have led to the Leafs regaining their place as Canada’s most valuable hockey franchise, but their franchise also lost value last season, decreasing four percent down to $1.