St. John's IceCaps reveal a new logo

Previously affiliated with the Winnipeg Jets, the Ice Caps had a blue and white colour scheme, to match their parent club.

Now that Montreal's AHL affiliate has officially moved from Hamilton to St. John's, it means that a new logo, jersey, and colour scheme is in order.

They unveiled a new logo this morning during a press conference this morning.

ABOUT THE LOGO

• A revised version of the traditional IceCaps primary logo, which has been featured as the primary logo for each of the team’s four seasons
• The logo consists of the wordmark "IceCaps" over rugged mountains, capped with ice in the shape of the province of Newfoundland and Labrador
• The logo now features the official colours of the Canadiens – Red, Royal Blue and White – reflecting the iconic brand of the Montreal Canadiens
• Home and road jerseys will be revealed later this summer