In July the news that many expected became official when the Montreal Canadiens announced their AHL affiliate would move to Laval for the 2017-18 season. With that announcement, they also started a Name The Team contest.
We now know they will be called the Rocket.
Découvrez le nom de votre future équipe de la #AHL à Laval! Find out the name of your new #Laval #AHL team! pic.twitter.com/8yUYaQ6zuK
— Place Bell (@Place_Bell) September 8, 2016
While many fans thought they would inherit the old QMJHL team name of Laval Titan, it was not one of the three finalists.