PRESS RELEASE
LAVAL -- The Montreal Canadiens officially announced today that its AHL affiliate that will begin play at Laval’s Place Bell in 2017-18 will be called Club de hockey Rocket de Laval.
The name is the result of a fan contest held between July 11 and August 31, 2016. During phase I of the contest, from July 11 to 21, fans were invited to submit their selections. Then, during the second phase, between July 26 and August 8, the general public was asked to vote for one name from a group of 12 finalists from phase I.