I decided when I was 13 that I needed an 8×10 glossy of the Rocket shaking hands with Sugar Jim Henry, so I went right to the top. I wrote a letter to La Presse and it ended up on the desk of editor-in- chief Gerard Pelletier.
And who is Gerard Pelletier, you ask? Well, aside from being editor at the Montreal French-language daily, and according to Wikipedia, he, his buddy Pierre Trudeau, and Jean Marchand were recruited by Prime Minister Lester Pearson to help derail the rising Quebec separatist movement.
Later on, Pelletier would become a cabinet minister in the Trudeau government, and would eventually take the role of ambassador to France, and then ambassador to the United Nations.