Name, image, and likeness (NIL) has changed the game when it comes to collegiate athletics in the United States. Flashback: June 21, 2021: The Supreme Court of the United States ruled unanimously that student-athletes couldn’t have their monetary benefits curtailed with bias, so long as those monies pertained to education.
In so doing, NIL policies came into play throughout the nation and dealt a blow to the NCAA. Among other things, this meant that the young men and women who are attending college on an athletic scholarships were and are able to sign endorsement deals, have their likenesses appear on clothing, and, in the case of football players, have their names officially appear in EA Sports College Football 25.