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‘Without the ring, I don’t think that’s possible’ - Cormier and UFC use COVID diagnosis for Oura Ring pitch

“This is not an excuse at all,” Daniel Cormier is quoted as saying in a recent article from Yahoo! Sports. Amid what is largely an ad for the latest UFC sponsorship/partnership deal, DC revealed that, ahead of his UFC 252 rematch with Stipe Miocic, he became ill with COVID-19.

It’s a strange story to use in pushing a product, since it seemingly points fingers at several missed opportunities for caution before landing on the idea that – only because his vital signs were being constantly monitored via the Oura Ring – was Cormier and his team willing to take his illness seriously and get him treated.