Call it the "GSP Factor."
Back in the heydey of Canadian mixed martial arts (MMA) in Ultimate Fighting Championship (UFC), Georges St-Pierre was setting attendance and pay-per-view records, bringing events to Toronto and Montreal to watch the welterweight champion defend his belt in front of capacity crowds.
St-Pierre packed Bell Centre in Montreal with 20,145 fans screaming "Ole, ole, ole" for UFC 158 against Nick Diaz. Just as when he drew 21,390 people to Montreal at UFC 83 to reclaim his belt from Matt Serra. And Montreal could never forget the 23,153 people he brought in to see a masterful jab ostensibly break Josh Koscheck's face.