Nine months after UFC’s six-year deal with Reebok became effective, fighters and managers still have different opinions about it.
Longtime MMA manager Alex Davis, who represents a long list of UFC fighters that includes Antonio Silva, Edson Barboza, Thiago Tavares and John Lineker, was used to looking for sponsors for his clients before and after their fights. The UFC-Reebok deal started in July 2015, and he’s still hopeful that things might change.
"It looks like this deal, at least for me, didn’t bear the fruits both UFC and Reebok expected," Davis told MMAFighting.