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Will Jake Paul, the boxing promoter, be a force for good in combat sports?

In case you haven’t heard, Jake Paul is a boxing promoter.

The YouTuber turned boxer launched his promotion company Most Valuable Promotions in advance of his boxing matchup opposite former UFC welterweight champion Tyron Woodley. In late September, Paul announced the first signing to MVP was Amanda Serrano, who Paul called, “The No. 1 pound-for-pound female fighter in the world and the greatest Hispanic female athlete of all time.”

Paul entering the fray of combat sports promotion is interesting. In the lead up to his fight against Woodley, Paul took a lot of swings at UFC president Dana White for how the promotion pays its fighters.