Who Owns the UFC? Ari Emanuel, TKO Group, Dana White, and Endeavor, are all key figures in this story. It began with the Fertitta brothers purchasing the UFC from SEG in 2001 and continues to evolve to this day. Endeavor with a collection of investment firms owns the bulk of the UFC.
Who Owns the UFC?
Who Owns the UFC? The Ultimate Fighting Championship is owned by Endeavor Group Holdings and a combination of investment firms and Dana White. Endeavor holds a majority stake in the organization. The entertainment, sports, and talent agency, acquired the UFC in 2016 for approximately $4.