These five words appeared in a March 3, 2021 post on a Telegram channel run by Denis Kapustin (aka Denis Nikitin), the neo-Nazi hooligan, MMA fighter, and entrepreneur who founded the infamous White Rex clothing brand and MMA promotion known for propagating neo-Nazi and white nationalist rhetoric. After years of relative silence regarding his defunct promotion, the post signalled White Rex’s potential revival.
Over the past few months, Nikitin has used Telegram to help rejuvenate interest in his White Rex brand. He posted pictures of Caucasian women dressed in White Rex clothing—one wore a t-shirt sporting the “88” symbol which stands for “Heil Hitler”—as well as video montages of his old MMA events and Nazi celebrations, and an announcement confirming a new White Rex “summer collection”.