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Well, it’s going to happen — but what does Conor McGregor’s fight with Floyd Mayweather mean?

So we’re going through with the damn thing. It takes an elastic brain to fully wrap your mind all the way around the idea, but Conor McGregor — MMA’s pay-per-view Goliath — is going to fight Floyd Mayweather in a boxing ring on Aug. 26 in Las Vegas. All the speculation and doubt has graduated into something actual and unprecedented. McGregor is officially the most self-actualized athlete in the 21st century, a one-man reality shaper who turns “no” into “watch and see” just to make people contemplate infinity. Floyd? Floyd gets to squeeze another $200 million (give or take) from the public pot of curiosity.