MMA organizations are similar to the fighters they promote. They often must start off from an amateur level, and slowly build up their reputation and branding to a place where it has legitimate value. Ryan Stoddard, president and owner of Victory Fighting Championship, has led the way in transforming his promotion. Going from a fighting commodity with upside, into a blue-chip prospect with big goals on the horizon. “The future is bright,” says Stoddard.
If your company’s acronym isn’t the letters U, F, and C, it can be pretty hard to be successful in the MMA business.