The world’s largest MMA promotion, the UFC, today announced that it will be partnering with Venum to produce its uniforms as its deal with Reebok expires in 2021. The original partnership with Reebok began in 2015. Reebok provided both in-cage uniforms and out-of-cage wear, dubbed “fight kits”. According to a statement by UFC President Dana White, Reebok will continue to be the official provider of footwear for the UFC even as Venum becomes the uniform supplier.
Venum, founded in 2006, is a true old-school brand. Before the UFC adopted a uniform policy in 2015, Venum would provide several fighters with their fight shorts.