The Reebok era has come to a close for fans of the Ultimate Fighting Championship. A partnership that started back in 2014 saw the UFC essentially detonate the MMA sponsorship market with the removal of banners from fight corners and an exclusive uniform deal that removed any and all (with the exception of a few select Monster Energy logos) patches from fighters’ in-cage outfits.
With the promotion’s Reebok contract now expired, the athletes of the Octagon will now be adorned in Venum fight gear for the foreseeable future; a new chance for improved designs, better fits, more exciting styles.