The USA Boxing Foundation is paying tribute to Mike Tyson in a new campaign despite the former boxing champion’s prior rape conviction.
Entitled ‘Be Like Mike,’ the initiative will run throughout the month of June in the hopes of gaining 100 donors willing to commit $100 to the foundation to “meet its mission to advance boxing as the sport of opportunity.”
The original ‘Be Like Mike’ initiative was part of a Gatorade campaign that took place in 1991 and celebrated legendary basketball player Michael Jordan.
“USA Boxing Foundation is carrying the sentiment forward as a nod to Mike Tyson, not only because he is one of the sport’s greatest of all time, but to highlight his path to the sport, and all that he overcame,” read a statement from the organization.