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On Oct. 11 the Ultimate Fighting Championship announced that it would be launching an official live-sports betting product called UFC Event Centre in Q1 of 2020. Developed by another Endeavor-owned subsidiary, IMG Arena, UFC Event Centre will incorporate the official data feed of the UFC as well as fighter bios, photos and logos from the organization to create an information suite for potential bettors. Through various licensed partnerships, UFC Event Centre and the official data feed will be made available to sportsbooks and gaming operators globally, including IMG Arena’s current portfolio of more than 300 operators.
UFC’s Move Into Sports Betting Could Be its Biggest Deal Yet
