For the last week the UFC teased that fans would not want to miss Tuesday's official unveiling of the company's new UFC "Fighter Kits." They sent out emails and hit social media hard with each one of their champions campaigning for your attention.
Now, they might be hoping some of those emails went directly to spam.
Some of the UFC's biggest stars were on hand to give the fashion-week inspired event the extra push it needed. In fact, the only champion not on hand was UFC featherweight champion Jose Aldo, who is back in Brazil nursing a rib injury that might keep him out of his UFC 189 title defense against Irish needle-mover Conor McGregor on July 11.