On Wednesday night, Dana White appeared on SportsCenter for the first time since the UFC became ESPN’s latest billion-dollar toy. The first thing he was asked wasn’t about the new exclusive deal but rather about Conor McGregor, whom he intends to meet with in Liverpool this weekend when the UFC visits there. Poor Sage Steele couldn’t have known that McGregor won’t be appearing in the Octagon on the World Wide Leader’s airwaves anytime soon — not unless somebody intends to throw a dolly through the window of that new Brinks trunk and snatch a hefty percentage.
UFC’s exclusive deal with ESPN smart for both sides
