Former Ultimate Fighting Championship (UFC) middleweight titleholder and longtime mixed martial arts (MMA) veteran Anderson Silva is returning to battle this month.
But it won’t be inside the Octagon.
Instead, “The Spider” will join San Antonio basketball player Tony Parker, Washington Capitals’ Alexander Ovechkin, and Atletico Madrid’s star Fernando Torres in the mobile strategy game Throne: “Kingdom at War.”
It’s one of those (cough) “free” apps that you can download for your smartphone or tablet and then pay for in-game upgrades. Build some castles, train a few soldiers, invade fellow gamers, repeat ad nauseam.
“The purpose of this campaign is to highlight the spectrum of emotions that players can experience in the game through our ability to give them the best opportunity to cooperate with each other, and exercise their desire to compete and achieve victory whether alone or with a team,” said Roman Zhdanov, VP of Marketing at Plarium.