Anytime a combat sports promotion heads to a new market for the first time, it raises a series of questions: Will the fans come out to root on their favorite fighters? Will the fights themselves be entertaining? Will this first effort lead to more cards in that area?
These queries, and others like them, were weighing heavy on the minds of UFC CEO Dana White this past week. Saturday, MMA‘s top promotion made its first-ever trek to the Kingdom of Saudi Arabia when Riyadh was the host city for its sixth Fight Night show to air on the ABC television network.