Getting a big marketing push from the UFC is a benefit most athletes on the No. 1 mixed martial arts promotion’s roster don’t get to experience. Explanations for this range from “Being in the UFC is its own marketing push” to “Your fighting style should be marketing enough” and everything in between.
We’ve seen Conor McGregor, Ronda Rousey, Sage Northcutt and Paige VanZant get the star-studded PR boost (not that they shouldn’t have), but when will they start branching out in an effort to create more stars to carry their pay-per-view efforts?