Venum will continue to be the outfitting partner for the Ultimate Fighting Championship for the foreseeable future.
The UFC announced on Wednesday that it has agreed to a multi-year renewal of its agreement with the France-based combat sports apparel company. Terms of the deal were not disclosed, but according to a release, the contract was “facilitated by IMG’s licensing business, which exclusively represents UFC and brokered the original agreement with Venum in 2020.” The UFC officially unveiled its partnership with Venum in April 2021 in what was supposed to be a three-year agreement, but it appears that both sides have extended the deal before its expiration.