The UFC has a special closed-to-the public media event scheduled for Wednesday, at which they will unveil their "newly designed Athlete Marketing and Development Program", the organization announced yesterday. The event starts at 2 p.m. ET and will be streamed live on UFC.com.
There is no information yet on what this new program or media event will be about, but judging from the name, it is likely that the highly discussed athlete-outfitting program with the UFC's new and exclusive sponsor Reebok could be introduced to the public. Starting in July, every UFC athlete is obliged to only wear specifically designed Reebok apparel during official UFC media events and fights nights.