The Ultimate Fighting Championship will break new ground in mainland China this summer.
The Las Vegas-based promotion announced on Sunday that it will hold an event in Shenzhen, China, on Aug. 31. It will mark the UFC’s third consecutive card in mainland China, a streak that began with a sold-out event in Shanghai in 2017.
“We continue to add new cities in China to our global calendar of events, and we are excited to see the momentum that is steadily building,” said UFC Senior Vice President Asia-Pacific, Kevin Chang. “China is the most important growth market for UFC, and our ongoing success is a testament to the loyalty of our passionate fans, the on-going support from our partners, and the work we are doing to fast-track the development of UFC ready athletes in this region.