The UFC continues to dip its toes into the booming cryptocurrency market.
The MMA organization has partnered with Chiliz, a leading digital currency and blockchain provider for sports and entertainment industries, and announced plans to launch a $UFC Fan Token fan engagement & rewards platform Socios.com. The UFC would be the latest of 26 major sports properties to partner with Chiliz, including European football giants FC Barcelona, Paris Saint-Germain, AC Milan, and Manchester City.
“We are continually looking for ways to increase engagement with our fans,” said Tracey Bleczinski, Senior Vice President, UFC Global Consumer Products.