Oh boy.
If large sections of the UFC roster were peeved by the Reebok deal, imagine how the roster’s smartest cheaters must feel after Wednesday. The UFC isn’t messing around. It doesn’t want cheaters competing in the promotion. It is staking millions of dollars to weed them out, regardless of name, age, gender, nationality, religious belief, state of erectile dysfunction or celebrity status.
It’s a lot to digest all at once, all this cold turkey.
If the press conference to unveil the its new anti-doping program told us anything it’s that loopholes are fast becoming extinct, and the consequences of doping are about to get extreme.