For the second straight year, the UFC has shattered its revenue record without having to rely on Conor McGregor’s proven drawing power.
Per a report from Business Wire, the UFC was up 13 percent to an incredible $1.3 billion in 2023 with adjusted EBITDA (earnings before interest, taxes, depreciation, and amortization) increasing 11 percent to $756 million. UFC live events revenue saw the biggest leap from last year, improving 34 percent to a record $168 million, most of which came from ticket revenue and site fees.
Sponsorship revenue also jumped 18 percent to a record $196 million.