Ouch.
Ultimate Fighting Championship (UFC), perhaps, went to the well one too many times this month, cranking out four mixed martial arts (MMA) events in the span of just six days, which started with UFC Fight Night 90 on UFC Fight Pass and ended with UFC Fight Night 91 on FOX Sports 1, the latter of which returned the worst ratings of the year.
So either viewers were already fatigued by last Wednesday (July 13, 2016), or the headlining act of Michael McDonald vs. John Lineker -- which delivered a slam-bang main event -- didn't have enough star power to hook the casual fans.