The UFC has fully committed to inserting their product into the Chinese sporting market. From 2014 to the present, the UFC has averaged about one event in China annually. In fact, they just completed their sixth live event in China at UFC Fight Night 157. At this show, they crowned their first-ever Chinese UFC champion, Zhang Weili.
Back in 2013, the MMA giant took its product to Chinese television. Liaoning Television would play host to its first season of the UFC’s longstanding reality TV series ‘The Ultimate Fighter’.