UFC announced today the unveiling of its new, ground-breaking Athlete Marketing and Development program, introduced to provide athletes with programs and tools to help them maximize their careers and succeed long-term, both inside and outside the Octagon®. In coordination with key organizations such as the United States Anti-Doping Agency (USADA), Fusionetics, and EXOS, UFC continues to be at the forefront of athlete development, making a significant investment into the sport of mixed martial arts (MMA) and, most importantly, the athletes who step into the Octagon.
“Earlier this year, we vowed to take a leadership position on key areas impacting our sport, fighter health and fighter safety,” UFC Chairman and Chief Executive Officer Lorenzo Fertitta said.