Las Vegas - UFC today announced the renewal of its longstanding partnership with Harley-Davidson via multi-year extension. The continued collaboration with the world's most famous motorcycle company will showcase signature branding across multiple UFC-based platforms, including social, digital and programming with events on Pay-Per-View, UFC FIGHT PASS and with global broadcast partners.
"We are excited to continue our partnership with Harley-Davidson," UFC Executive Vice President of Global Marketing Partnerships Mike Mossholder said. "As a core sponsor since 2007, Harley has played a vital role in the growth of our sport, as our audiences align perfectly with riding enthusiasts and fight fans.