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UFC press conference live stream: Athlete Marketing and Development Program

Watch the UFC press conference unveiling their new Athlete Marketing and Development Program at 2 PM ET/11 AM PT right here on Bloody Elbow.

Today the UFC is holding a special press conference at the Red Rock Casino Resort in Las Vegas to unveil the Athlete Marketing and Development Program. Not many details are known or have been hinted at publicly, but the program is expected to involve more info on the new Reebok fighter uniform program, as well as career development, fighter health and safety, and plans for a new UFC drug testing program in addition to their earlier plans to "ramp up out-of-competition drug testing" through their partnering with USADA.