With UFC's Fight Pass being about a year-and-a-half old, Eric Winter, who has been hired to oversee the project, has a very simple philosophy.
"Live content rules," said Winter, who was hired from Yahoo several weeks ago as the new Senior Vice President and General Manager for UFC Fight Pass.
Winter is looking at a future where there is a full fight card every week on the service, and is looking at technological advances for a planned heavily promoted relaunch early next year.
"I owe them a strategic plan for 2016," Winter said. "I presented them my knowledge of Fight Pass to date and what I'm going to execute.