Once again, a Conor McGregor pay-per-view will be the starting point for new UFC pay-per-view prices.
Variety magazine reported on Wednesday that beginning with UFC 257, ESPN will raise PPV events from $64.99 to $69.99. At the start of 2020, the UFC’s PPVs rose from $59.99 to $64.99 beginning with UFC 246: McGregor vs. Cerrone. As if that wasn’t enough, annual ESPN+ subscriptions will see an uptick from $49.99 to $59.99. Earlier this year the monthly subscription option went up slightly to $5.99 from $4.99.
There’s no denying that the UFC has been a major driver of ESPN+ subscriptions.